Whilst putzing around a late summer art festival last weekend, I
turned to the stranger next to me and said, "Yankee doesn’t make a candle
for this pervasive, unmistakable aroma. And they should.”
The stranger arched
his brow and glanced at the Port-O-Lets.
“Nevermind!” I said. Bastard might
steal my idea if he catches wind of the heavenly wafts coming from the food
trucks.
It’s like being on a fairground midway, like being at World Fest,
except it only smells this way in America. Grilled, fried, shamelessly
artery-clogging. So appetizing it could make you hungry even on Dexedrine. You
know what smell I’m talking about.
I like going into the Yankee Candle
stores twice a year and spending about 45 minutes opening each flavor to give
it a sniff. I don’t buy anything. When the smiling floor clerk ladies ask if
I’ve been helped, I explain that I’m helping myself and glare at them until
they go away.
In the last few years, they’ve endeavored
to expand their market by making men’s flavors, like MMM, Bacon!, On
Tap, Riding Mower, First Down. They should name one Internet
Porn and make it smell like Jergens.
So I wrote to Yankee Candle and told them
about my idea. It would be a special challenge, I explained, because it’s such
a mélange of aromas all flourishing at once—grilled onions and peppers
(especially), sizzling swine, chicken, and other beasts, funnel cakes, pizza, kettle corn, chocolate-covered
bacon, bacon-wrapped Oreos, fish tacos, kabobs, pickle-corndogs, Belgian
waffles, BBQ, cinnamon buns, deep-fried bubblegum, fried ice cream doughnut burgers… If it sounds inconceivably gross, but smells fuckin awesome, they’ll feed it to
you at the State Fair.
Which is why my candle would be called: State
Fair
It seems to be a magical process by which
the chemists at Yankee Candle fabricate the aromas, and this is why they have me by the balls.
I can’t do the magic trick, so I can expect no royalties. (In fairness, I did
pretty much deliver my idea straight to their Research and Marketing department.)
I even forwarded them some artwork for the label.
So if one day—say around
Christmastime—you’re in a Yankee Candle outlet sniffing up a storm and you see
State Fair on a shelf... you're welcome.